Tips for Selling During the Holidays
Selling your home during the holiday season doesn’t have to be stressful. In fact, with the right approach, it can actually be a great time to find serious buyers who are motivated to make a move. To help you out, The Roxburgh Group has gathered some useful tips to streamline your sale during the busiest time of the year.
1. Take Pictures Early (if possible)
If you’re planning to sell over the holidays, try to get your listing photos done in the fall or summer while your yard is looking its best. Also, be sure to use a professional photographer to get top-notch pictures. Buyers are likely to begin their search online, so presenting your home with beautiful, high-quality photos can help make a great first impression.
2. Go Easy on the Holiday Decorations
While holiday decorations can make your home feel cozy and welcoming, too much decor can be overwhelming for buyers. Keep things simple—think tasteful garlands, a few twinkling lights, and neutral decorations that appeal to everyone. You want buyers to notice your home’s best features, not just your giant inflatable snowman.
3. Price It Right
No matter what time of year it is, pricing your home competitively is key—and the holidays are no exception. Many buyers are busy and won’t have time for drawn-out negotiations. Work with your agent to come up with a fair price based on comparable homes in the area. A well-priced home will attract more interest and could even lead to a faster sale. Remember, it’s better to set a realistic price from the start rather than slowly reducing it over time.
4. Be Flexible and Patient
The holidays are a busy time, and things might move a little slower. But don’t worry—serious buyers are still out there, and they’ll appreciate your flexibility. Be flexible with showing times, offering evening or weekend appointments to accommodate busy schedules. Virtual tours are also a great way to reach potential buyers who may be out of town or prefer to view homes from the comfort of their own space. The right buyer will come along, and your patience will pay off.
5. Keep It Safe and Accessible
Winter weather can present safety hazards, so take the necessary precautions to make sure your home is safe for potential buyers. Clear snow and ice from driveways, walkways, and steps to prevent any accidents. If you expect frequent snowfall, consider hiring a snow removal service to keep everything accessible. Taking care of these small details shows buyers that you maintain your home well.
6. Merry and Bright
With the days getting shorter, it’s important to keep your home feeling bright and cheerful. Turn on all your lights during showings and open houses, and maybe even swap out any dim bulbs for something a bit brighter. Soft white lighting can help your home feel light and open, which is exactly what buyers are looking for this time of year. It’s a small touch that makes a big difference.
7. Sweeten the Deal with Incentives
Holiday buyers may need a little extra motivation to seal the deal, so consider offering incentives. Covering a portion of the closing costs or offering a one-year home warranty can make your home more appealing. Be flexible with closing dates and understand that many buyers may prefer to move after the holidays. These small gestures can make a big difference in encouraging offers.
Selling your home during the holidays might seem a bit tricky, but it doesn’t have to be. By prepping early, keeping things simple, and staying patient, you can make your home stand out and find the right buyer.
Reach out to The Roxburgh Group if you’re serious about selling over the next few months. Our team of professionals is here to help you every step of the way. And who knows? You might just wrap up the perfect holiday gift—a sold sign in your yard!
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